The answer to this question depends on what you’re trying to achieve with your Tiktok paid ads campaign. Each advertising objective, whether Awareness, Consideration, or Conversions will impact how much your Tiktok ads cost due to varying targeting options, ad formats, and pricing models.
For example, if you’re looking to increase sales, your Tiktok ads cost will be higher than if you were only wanting to drive traffic to your site. The average cost per click (CPC) for Tiktok ads is $1, according to research from multiple companies. These numbers are based on a variety of factors, including ad format, audience segmentation, location, and campaign type.
Exploring the Costs of Running Ads on TikTok: A Comprehensive Guide
Another factor that can affect the cost of your Tiktok ads is how popular your audience segment is. A more popular audience will have more competition, which can drive up costs.
How much does it cost to run tiktok ads offer both CPM and CPC bidding options, and each has a different effect on the price of your ads. For instance, if you use CPM bidding, your ad will be shown to as many people as possible until your budget runs out, while if you use CPC bidding, your ad will only show up to users who are most likely to click on it.
Tiktok also allows you to set both a daily and lifetime budget for your ad campaign, which can be modified throughout the campaign. At the campaign level, a minimum daily budget of USD 50 is required, and at the ad group level, you must have a minimum daily budget of USD 20.