If you’re a marketer, you understand the importance of having clean email lists. Having invalid and bad email addresses on your list not only shows your subscribers you don’t value them, but it also hurts your sender reputation with inbox providers which can result in your emails being sent to spam folders.
Invalid and fake email address data can cause your hard bounce rates to skyrocket, which is why you must check whether an email is valid or not before you add it to your list. There are a few different ways to verify an email address but one of the best ways is by using an online verification service. This will automatically scan an email address for problems and return a report of any issues it finds. This type of service is ideal for large list checks and it can save marketers a lot of time and effort.
How to Check If an Email Is Valid or Not
Another way to check email is valid or not is by simply searching for it on Google. Most people have a presence online and their addresses are often found on social media or company websites. By searching an address on Google, you can see if the email exists and if it’s in use or not. This method isn’t as accurate as an online verification tool but it can still help you get a good idea of whether or not an email is valid. If you’re unsure, you can always partner with a premier email verification service that will check each and every email in your list and return only valid ones.
